NJB Generators Ltd partnered with The Smarter Web Company to create a website that reflects their expertise in diesel-powered generators, maintenance, repairs and installation services across the UK. The objective was to design a professional, industry-focused platform that showcased their capabilities, highlighted their stock availability, and supported enquiries from both commercial and industrial clients.
The new website features a bold visual style with strong imagery, clear messaging and structured service pathways covering new generators, used generators, repairs and servicing. Product showcase areas present generators in stock with specifications and enquiry options, while a dedicated news section reinforces authority and supports SEO. Testimonials and accreditation logos help build trust and demonstrate long-standing client relationships.
Built for ease of use, the site provides intuitive navigation, clear calls to action and strong credibility signals, resulting in a high-performing digital presence that supports NJB Generators’ position as a trusted supplier in the power solutions sector.
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Wow - I wish I had met these guys years ago! They are technically gifted, creatively gifted, fast and they provide such incredible value for money.
Our experience working with the Smarter Web Company has been nothing short of amazing. We have now worked with Andrew and his team for over 2 years in which time they have helped us develop a strong online presence which has seen our business go from strength to strength.
I have recommended their services to a number of other people and if you are looking for a quality website backed up with excellent support then look no further because you have just found them!
I have been dealing with the smarterwebcompany for over a year now and I can only describe it as the most professional company, I have ever had the pleasure of working with. All site updates and amendments are carried out in a fast and efficient manner.
Andrew, Alex and the team at the Smarter Web Company didn't take their foot off the gas from the first initial brief. They were understanding, appreciative of my individual needs and informative throughout the whole process.
I used this company when I started my business 10 years ago, amazing service. Recently i have required their help for another website which they have been brilliant! i would definitely recommend them and will no doubt be using their services when I next require.
A very personable and professional company from the initial contact to the new website going live. Looking forward to developing the site as time goes on.
Andrew has been our Web Designer, and manager for about a year now. As a fast growing start-up we have lots of concepts, ideas, coming up at speed and Andrew is almost always on the same page which ultimately delivers on the concepts and ideas we have.
Andrew & Alex did a fantastic job on our website and continue to be a great partner as we grow the business. Personable service, incredibly responsive.
