Founded in 2009, The Smarter Web Company is a UK-based web design & online marketing business powered by digital capital. We create beautiful websites that help brands grow - and manage a Bitcoin treasury that builds long-term value.
Listed in the UK, we combine creative design with forward-thinking finance to help shape the future of the UK’s digital economy.
We keep things simple, transparent, and easy to understand.
Every design, every decision, built for measurable results.
Real people, UK-based, here to help. And to engage.
On 14 October, The Smarter Web Company’s Preferred Shares began trading on the London Stock Exchange’s Main Market, following a £10m IPO. MORE is designed around income through a cumulative variable-rate preferential dividend payable weekly.
On 03 February The Smarter Web Company began trading on the London Stock Exchange's Main Market for listed securities, one of the world's most historic and important stock exchanges. On 23 February the acquisition of Squarebird was also announced.
Within two months, grew from a 2.5p listing price to exceed a £1 billion market capitalisation (as at 21 June 2025) - making it one of the most successful IPOs in UK history. In its first six months as a public company, SWC raised over £225 million, establishing a strong foundation based on digital capital.
After several years of searching for a UK company with a true Bitcoin treasury strategy, Andrew realised the only way forward was to take his own business public.
One that placed shareholders at the centre while actively using capital market tools to grow Bitcoin per share as it progressed an operating business strategy. In 2022, The Smarter Web Company also began accepting payment for its services in Bitcoin.
A defining moment that inspired Andrew’s vision. Watching Michael Saylor successfully merge a publicly listed company with Bitcoin as a treasury asset revealed what was possible when corporate finance met digital capital. This was Andrew’s “Bitcoin moment,” sparking the strategic thinking that would later shape The Smarter Web Company PLC’s own Bitcoin treasury approach.
In 2019, as Covid emerged and businesses across the world rapidly shifted to remote working, many were forced to adapt to a new way of operating. SWC, however, was already a decade ahead - having worked remotely with clients for ten years and proving the model long before it became mainstream.
Viewing it initially as a volatile emerging asset and with the potential of a medium of exchange.
In 2015, the CMS was relaunched, giving SWC the capability to deliver fully responsive web design. This update positioned the platform in line with modern standards, at a time when responsive websites were rapidly becoming the industry default.
The launch of the iPad in 2010 marked a turning point in digital design, pushing websites to adapt seamlessly to both touch and smaller screen sizes. Within just a few years, responsive layouts became the new normal across the web design industry, reshaping how users expected to browse and interact online.
