Effective Date: 26 June 2026
Last Updated: 26 June 2026
This privacy policy explains how The Smarter Web Company Plc (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you visit our website, use our services, contact us, or otherwise interact with us.
We are committed to protecting your privacy and handling your personal data transparently and in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
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The Smarter Web Company Plc is the data controller responsible for your personal data.
The Smarter Web Company Plc
160 Aztec West
Almondsbury
Bristol
BS32 4TU
United Kingdom
Email: support@smarterwebcompany.co.uk
If you have any questions about this privacy policy or how we handle your personal data, please contact us using the details above.
We may collect and process personal data that you provide directly to us, data collected automatically through your use of our website, and data received from trusted third parties where necessary.
This may include:
If you make a payment to us, payment details are processed securely by our third-party payment providers.
We do not store your debit or credit card details on our systems.
When you use our website, we may automatically collect:
We use personal data for the following purposes:
Under UK GDPR, we process personal data under one or more of the following lawful bases:
Where processing is necessary to:
Where processing is reasonably necessary for our legitimate business interests, including:
We ensure our legitimate interests do not override your rights and freedoms.
Where required, including:
Consent may be withdrawn at any time.
Where we are required to process data to comply with applicable legal or regulatory obligations.
If you sign up to receive marketing communications from us, we may use your name, business details, email address, and communication preferences to send:
Marketing communications will only be sent where:
You may unsubscribe or update your communication preferences at any time by:
We may use trusted third-party email marketing providers such as Mailchimp or similar reputable providers to manage mailing lists and send communications on our behalf.
These providers process personal data only as necessary to provide these services and under appropriate contractual safeguards.
We do not sell, rent, or provide your personal data to third parties for their own independent marketing purposes.
Our website uses cookies and similar technologies to ensure the website functions correctly, improve user experience, analyse performance, and support marketing activity.
Cookies are small text files placed on your device when you visit a website. They help websites recognise your device, remember preferences, and collect information about website usage.
We use the following categories of cookies and tracking technologies:
These cookies are essential for website functionality, security, and core operation. These cannot be disabled through our website as they are required for the website to function correctly.
We use analytics technologies, including Google Analytics and Microsoft Clarity, to understand how visitors interact with our website, including page visits, navigation behaviour, and website performance.
This helps us improve the website and user experience.
We use advertising and marketing technologies including the Meta Pixel, X Pixel, TikTok Pixel, LinkedIn Insights Tag and retargeting technologies to:
These technologies may track browsing activity across websites and services. Tag management providers include Google Tag Manager.
We use a cookie consent management platform provided by Iubenda to manage cookie preferences and obtain consent where required by law.
You can review or update your cookie preferences at any time by clicking the “Cookie Policy” link in the footer of our website.
Non-essential cookies and similar technologies are only used where you have provided consent.
You can also manage cookies through your browser settings. Please note that disabling some cookies may impact website functionality or user experience.
For more detailed information about cookies and tracking technologies used on our website, please refer to our cookie preference tools.
We may share your personal data where necessary with trusted service providers, including:
These third parties only receive information necessary to provide their services and are required to protect your data appropriately.
We do not sell your personal data.
We may also disclose personal data where required:
Some third-party providers we use may process personal data outside the United Kingdom.
Where this occurs, we ensure appropriate safeguards are in place, including:
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including:
Retention periods vary depending on the nature of the data and applicable legal requirements.
When data is no longer required, it will be securely deleted or anonymised.
We take appropriate technical and organisational measures to protect personal data from:
Security measures may include:
While we take reasonable precautions, no online system can be guaranteed completely secure.
Our website may contain links to third-party websites.
Once you leave our website, we are not responsible for the privacy practices, security, or content of external websites.
You should review the privacy policies of any third-party sites you visit.
Under applicable data protection law, you may have the right to:
To exercise your rights, please contact us using the details in this policy.
We may need to verify your identity before responding to requests.
If you are unhappy with how we handle your personal data, we would appreciate the opportunity to address your concerns first.
You also have the right to lodge a complaint with the UK supervisory authority:
Information Commissioner’s Office (ICO) Website: https://ico.org.uk Telephone: 0303 123 1113
Our website and services are not specifically directed at children.
We do not knowingly collect personal data from children without appropriate legal basis or consent where required.
We may update this privacy policy from time to time.
Any changes will be published on this page, with the updated effective date shown above.
We encourage users to review this privacy policy periodically.
