JETS – the Jockeys Education and Training Scheme – required a website that clearly communicates its mission to support jockeys throughout and beyond their riding careers. The redesigned site delivers a modern, energetic and professional digital presence that reflects the pace and personality of the racing industry while remaining approachable and supportive in tone. The structure prioritises clarity, with distinct pathways for jockeys, employers and supporters, helping users quickly access training opportunities, career guidance, vacancies and ambassador programmes.
Dynamic news, video content, testimonials and success stories reinforce credibility and real-world outcomes, while strong calls to action encourage engagement and sign-ups. The design embraces bold photography, confident typography and a clean navigation system to ensure accessibility across all devices. The result is a platform that strengthens JETS’ role within the racing community, improves information delivery, and provides jockeys with the resources they need to plan, transition and thrive in life after riding.
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