Each brand within our group retains its unique identity and expertise, with commercial synergies expected to be realised over the medium to longer term. We will only make acquisitions where we believe the timing and opportunity are appropriate. Together, these companies strengthen our business, increase recurring revenue and enhance our overall financial position. At the same time, building a more cash-generative business reinforces the financial framework that supports our Bitcoin treasury, enhances resilience across market cycles, and underpins our key objective of increasing long-term Bitcoin per share.
Following its transition to a public company, The Smarter Web Company adopted a forward-looking strategy combining organic growth, targeted acquisitions, and a disciplined Bitcoin treasury policy. The Smarter Web Company began accepting Bitcoin payments in 2022 and formally adopted its Bitcoin Treasury Policy in 2025, recognising Bitcoin as a future component of global commerce and positioning it as its primary treasury reserve asset, while continuing to operate a scalable core services business.
Today, The Smarter Web Company, serves both existing and new clients seeking professionally designed websites. Its offering includes bespoke design, integrated content management, ongoing support, and complementary services such as branding, copywriting, and digital marketing. This scalable model enables the business to deliver strong value while maintaining operational efficiency.
Squarebird’s services are highly complementary to The Smarter Web Company’s existing offering, expanding technical capability, marketing reach, and delivery capacity while strengthening the Group’s overall service proposition.
In the short term, Squarebird will be managed as a separate business, with both founders of Squarebird remaining to lead this business forward. While Squarebird will initially operate independently, both Squarebird and the Company are Bristol-based, with commercial synergies expected to be realised over the medium to longer term.
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In the same year that Bitcoin’s creator, Satoshi Nakamoto, mined the first block of the Bitcoin blockchain, known as the Genesis Block.
The launch of the iPad in 2010 marked a turning point in digital design, pushing websites to adapt seamlessly to both touch and smaller screen sizes. Within just a few years, responsive layouts became the new normal across the web design industry, reshaping how users expected to browse and interact online.
In 2015, the CMS was relaunched, giving SWC the capability to deliver fully responsive web design. This update positioned the platform in line with modern standards, at a time when responsive websites were rapidly becoming the industry default.
Viewing it initially as a volatile emerging asset and with the potential of a medium of exchange.
In 2019, as Covid emerged and businesses across the world rapidly shifted to remote working, many were forced to adapt to a new way of operating. SWC, however, was already a decade ahead - having worked remotely with clients for ten years and proving the model long before it became mainstream.
A defining moment that inspired Andrew’s vision. Watching Michael Saylor successfully merge a publicly listed company with Bitcoin as a treasury asset revealed what was possible when corporate finance met digital capital. This was Andrew’s “Bitcoin moment,” sparking the strategic thinking that would later shape The Smarter Web Company PLC’s own Bitcoin treasury approach.
One that placed shareholders at the centre while actively using capital market tools to grow Bitcoin per share as it progressed an operating business strategy. In 2022, The Smarter Web Company also began accepting payment for its services in Bitcoin.
After several years of searching for a UK company with a true Bitcoin treasury strategy, Andrew realised the only way forward was to take his own business public.
Within two months, grew from a 2.5p listing price to exceed a £1 billion market capitalisation (as at 21 June 2025) - making it one of the most successful IPOs in UK history. In its first six months as a public company, SWC raised over £225 million, establishing a strong foundation based on digital capital.
On 03 February The Smarter Web Company began trading on the London Stock Exchange's Main Market for listed securities, one of the world's most historic and important stock exchanges. On 23 February the acquisition of Squarebird was also announced.
