Four times World & eleven times British No 1 Event Rider

About The Client

William has won an unprecedented 14 CCI****'s, 50 CCI three-day events and 21 CIC one-day events.  His achievements in the sport make him one of the most successful British event riders of all time.

In 2003 William and his wife, Channel 4 Racing presenter Alice Plunkett, began the development of a 28 stable state of the art training centre in Hinton St Mary, Dorset.  In 2005 everything was complete and Wood Lane Stables has been home to Fox-Pitt Eventing ever since.  

The Challenge

William is probably the most respected event rider in the world and as such the website attracts a great deal of interest. It needed to cope with high traffic volumes and serve both owners and fans with slightly different requirements. We needed a login area where owners could follow progress along with a blog where fans could be kept updated. Image galleries were also important.

Visual Identity


Tex Gyre Pagella







What they said

"Andrew Webley & his team at The Smarter Web Company are second to none."

"Their design skills are fantastic, resulting in a website designed just how we wanted. Their systems are idiot proof & very easy to use making what seems like a daunting process very simple indeed."

"If we want something added, taken away or changed & aren't near the computer to do it ourselves there is always someone at the end of the phone. Nothing is ever too much trouble & the whole team are a pleasure to work with."

"The website build & hosting is exceptional value for money - especially given the service you receive."

"We recommend them to everyone and will continue to do so!"

William Fox-Pitt

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