Affordable Web Design

Discover how we can help you do better online

What We Do

We are a web design agency helping businesses of all size get a better return from online activities. We design and build stunning websites and we can help with a wide range of online marketing strategies. Every website that we create is designed and built by our team of friendly web designers and you have full content management so that you can update your website whenever you wish.

We have an innovative way of working, removing unnecessary costs, offering lower prices than other similar web design agencies. Please explore the services and packages that we offer, read some of the reviews about what our existing clients say and take a look at the quality of our work. If you are looking to find a website design agency then we’d love to hear from you.

Marketing That Works

We offer a range of marketing strategies that can be tailored to your exact needs.

Here are some stats from clients that we have helped recently.

Get in touch to discuss how we can help.

Organic Traffic

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Organic traffic within 3 months

Account Openings

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Account openings within 6 months

Marketing Spend

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Paid marketing spend over 6 months

Conversions

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Ecommerce conversions over 6 months

Bespoke, Mobile Friendly Design

There are many ways you can create a website for your business, but if you opt for our web design service you will get a professionally designed website to your exact requirements.

Whilst the functionality of our packages is fixed, the design is completely bespoke. The website is designed by our friendly team and we offer unlimited revisions of the design until you're happy.

Some businesses want a professionally designed website but lack the budget to have a bespoke design. That’s why we also offer our readymade web design service.

All our websites are responsive (mobile friendly). Responsive websites allow a site to adapt to different screen sizes, so you can offer visitors the best possible experience.

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Kim Bailey has trained over 1,000 winners

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Power Metal Resources PLC

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An India Dedicated Investment Manager

Jets

JETS provides support to aid jockeys career development and to help prepare them for life after riding

Insights

Winning Web Design For Race Horse Trainers

07/09/2024

For trainers, owners, syndicates, and breeders, a well-designed website can be a game changer. It offers the ability to communicate with the world, attract new clients, and showcase achievements in a highly competitive environment. If you’re a horse racing trainer or involved in the industry, having a professional website is more than just a luxury - it’s a necessity. Let’s explore why.

Showcasing Your Expertise to the World

Race horse trainers spend countless hours developing their horses, nurturing talent, and achieving results. But without a platform to share these successes, how will the world know about your efforts? A website allows you to highlight your achievements, update visitors on your latest wins, and provide regular progress reports on your horses.

Websites also allow trainers to establish their credibility and expertise. They serve as a portfolio, demonstrating your success stories and giving potential owners confidence in your abilities. This is especially important in an industry where word of mouth has been the traditional method of marketing. With a website, you can reach beyond your local connections and present your work to a global audience.

Attracting New Owners and Clients

For race horse trainers, securing new owners is key to staying competitive. A website can play a pivotal role in attracting these potential owners by showcasing the quality of your service and results. Through visually appealing galleries of your horses, testimonials from current owners, and detailed information on your training programs, you can create a powerful marketing tool that sells your expertise for you.

Owners want to be kept informed and involved, especially if they are investing heavily. By regularly updating your site with race results, training schedules, and horse profiles, you demonstrate transparency and dedication. It becomes easier for potential owners to trust your professionalism and commit to working with you.

Engaging Your Fan Base

Horse racing is a sport with a passionate fan following. Many trainers have built strong relationships with fans who follow the progress of their horses and support them through every race. A website offers a central hub where these fans can stay up-to-date on everything related to your stable.

You can post blog updates, race recaps, and behind-the-scenes videos, giving fans insight into the day-to-day life of your horses. This kind of content strengthens fan loyalty, which can translate into higher engagement on social media and more visibility for your brand.

Marketing Horses for Sale

For many trainers, part of the business involves developing and selling horses. Whether you are selling a horse that has completed its racing career or one that no longer fits into your plans, your website can be an invaluable tool for marketing.

Through a dedicated "Horses for Sale" section, you can provide details, photographs, and even videos of the horses you’re offering. With the ability to reach an international audience, a website opens up a wider pool of potential buyers, ensuring that you get the best price for your horses.

Who Else Can Benefit?

While horse racing trainers are the obvious beneficiaries of having a professional website, there are other related organizations that can benefit in the same way. Racing clubs, syndicates, and breeders all require a platform to showcase their work and engage with owners and fans.

For example, racing syndicates can use a website to attract new members and provide regular updates on horses they co-own. Breeders can market their foals to buyers and offer updates on the progress of yearlings. These organizations face many of the same challenges as trainers, and a website helps them meet those challenges head-on.

Case Studies: The Smarter Web Company’s Expertise

At The Smarter Web Company, we have 15 years of experience designing websites for the horse racing industry. We understand the specific needs of trainers and other related businesses and know how to create websites that deliver results. Here are three clients we’ve worked with for many years:

Kim Bailey Racing: Kim Bailey is a leading trainer, and his website reflects his reputation. The site is regularly updated with news, race results, and detailed horse profiles. It’s an excellent example of how a trainer can keep owners and fans engaged through consistent updates and professional design.

Jamie Snowden Racing: Another top trainer, Jamie Snowden, uses his website to attract new owners and showcase his achievements. The site includes features like a news blog, horse profiles, and an easy-to-navigate gallery that highlights the stable’s successes.

Value Racing Club: This racing syndicate uses its website to attract new members and provide updates on the horses they co-own. It serves as an effective communication platform, offering transparency and engagement for syndicate members.

Why Choose The Smarter Web Company?

If you’re in the horse racing industry and looking to establish a winning online presence, look no further than The Smarter Web Company. We are one of the UK’s leading sport web designers, and our proven track record speaks for itself. Our team understands the unique challenges of the horse racing world and can create a custom website tailored to your needs - whether you’re a trainer, breeder, or part of a racing syndicate.

Our websites are not just visually appealing but also functional, designed to improve communication with owners, attract new clients, and make it easy for fans to follow your progress. We provide you with the tools you need to succeed in the digital world, so your hard work and dedication are visible to all.

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We Accept Bitcoin

We think Bitcoin forms a core part of the future global financial system and we are happy to accept payment in Bitcoin. If you would like to pay your invoice in Bitcoin please speak to one of our team. This option is particularly useful for international clients.

Our Bespoke Process

How we like to work at The Smarter Web Company
Research
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A Hosted Solution

Our service is fully hosted using our secure UK based servers. You pay an annual fee for the hosting, CMS (so that you can update your website) and also technical support. We look after all security updates and we can supply a secure certifiate (SSL).

  • Fully hosted
  • UK based fast servers
  • Access to the CMS putting you in control
  • Technical support
  • Optional marketing help available

Editir CMS

Editir it is a powerful Content Management System offering the ability to design, build and manage websites efficiently.





Our CMS

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