South West Business

A website delivering business news in the South West

About The Client

South West Business is a regional business website taking content from Bristol, Bath, Swindon and Cheltenham papers. Supported by daily email bulletins the website informs and connects business owners and managers in Bristol and the South West with the latest news, advice, information and opinion.

The Challenge

Due to the multi-location nature of the editors it was essential that a number of different people could also contribute at the same time. It was also important to structure the news into a number of geographical and industry focused channels with a single story appearing in multiple channels. We developed a tagging system to allow certain stories to be pinned to the top along with popular stories to engage the visitors. A custom module was also required allowing registered users to also contribute to a news channel.

Visual Identity

A new look for the south west business website.


Roboto Bold


Roboto Regular





Responsive Design

What they said

"We looked across the region at website designers starting from the premises of who could deliver what we wanted. Cost was also at the forefront of our minds. Smarter Web Company stood out firstly because of the value for money – to the point we did almost felt it was too good to be true. But when we looked at what the firm said it could deliver it was still top of the list. It was what they call a ‘no brainer’."

"This is the second website Mr Webley and his team has delivered for us and each time they proved incredibly easy to deal with and delivered the site within deadline, hassle free. What we got was a site tailored to our needs. Importantly, as none of the operators are techies, we needed something easy to operate and because we are a 24-hour operation we wanted something robust. We got both. The content management system is easy to navigate and has huge potential to grow into as our business operation changes."

"Feedback from our customers – those who advertise on the website – and from visitors has been overwhelmingly positive."

Andrew Merrell

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