Carl Hester

Olympic gold medal winning dressage rider

About The Client

One of Britain’s most successful dressage riders, Carl Hester MBE is an Olympic gold medallist and multi-medallist at european and world championships. He is also the holder of more than 65 national dressage titles.

A top trainer as well as a competitor, Carl is the mentor of world number one Charlotte Dujardin and part owner of the dressage wonderhorse Valegro. Carl has successfully trained numerous horses up to grand prix level dressage during his career.

The Challenge

Carls website aims to keep fans informed but also to allow them to buy a range of products. Importantly the website should showcase Carls achievements visually. With the increase in mobile browsing it was also essential that the site should respond to different screen sizes allowing the visitor to have the best possible experience on any screen size.

Visual Identity

Establishing a fresh look for Carl Hester's website.


Tex Gyre Aventor







Responsive Design

What they said

"It is very important that the Carl Hester website is professional, stylish, easy to navigate, up to date and reactive. Whilst it celebrates Carl's achievements we also wanted website that reflects Carl's friendly personality."

"This brief is not easy to achieve but The Smarter Web Company understood and we are delighted with the result. The team are great to work with, always available and helpful, the design has impact, their prices are very competitive and they are very helpful to keep content up to date."

Maggie Jackman

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