Affordable Web Design

Discover how we can help you do better online

What We Do

We are a web design agency helping businesses of all size get a better return from online activities. We design and build stunning websites and we can help with a wide range of online marketing strategies. Every website that we create is designed and built by our team of friendly web designers and you have full content management so that you can update your website whenever you wish.

We have an innovative way of working, removing unnecessary costs, offering lower prices than other similar web design agencies. Please explore the services and packages that we offer, read some of the reviews about what our existing clients say and take a look at the quality of our work. If you are looking to find a website design agency then we’d love to hear from you.

Marketing That Works

We offer a range of marketing strategies that can be tailored to your exact needs.

Here are some stats from clients that we have helped recently.

Get in touch to discuss how we can help.

Organic Traffic

0
Organic traffic within 3 months

Account Openings

0
Account openings within 6 months

Marketing Spend

0
Paid marketing spend over 6 months

Conversions

0
Ecommerce conversions over 6 months

Bespoke, Mobile Friendly Design

There are many ways you can create a website for your business, but if you opt for our web design service you will get a professionally designed website to your exact requirements.

Whilst the functionality of our packages is fixed, the design is completely bespoke. The website is designed by our friendly team and we offer unlimited revisions of the design until you're happy.

Some businesses want a professionally designed website but lack the budget to have a bespoke design. That’s why we also offer our readymade web design service.

All our websites are responsive (mobile friendly). Responsive websites allow a site to adapt to different screen sizes, so you can offer visitors the best possible experience.

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Insights

Paid Internet Search Techniques

01/05/2023

Paid internet search has become an essential component of any business's marketing strategy. With the rise of the internet, businesses can now reach potential customers through various paid online channels. Three of the most popular paid search techniques include Google AdWords, social media advertising, and affiliate marketing.

Google AdWords

Google AdWords, now known as Google Ads, is an advertising platform that allows businesses to create ads that appear at the top of Google's search results. Advertisers bid on specific keywords related to their products or services, and their ads are shown to users who search for those keywords. This way, businesses can target people who are already interested in what they offer.

One of the biggest advantages of Google Ads is that businesses only pay when someone clicks on their ad, making it a cost-effective way to reach potential customers. Google Ads also offers several targeting options such as location, language, and device targeting, allowing businesses to ensure that their ads are seen by the right people.

Social Media Advertising

Social media advertising is another popular paid internet search technique that allows businesses to reach potential customers on social media platforms such as Facebook, Instagram, and Twitter. Social media ads can be targeted to specific demographics such as age, gender, location, and interests, making it easy for businesses to reach their target audience.

Social media advertising also offers a range of ad formats such as videos, carousel, and canvas ads, which can help businesses create engaging ads that capture the attention of potential customers. Moreover, social media advertising allows businesses to create retargeting ads, which means that they can show ads to people who have already visited their website or engaged with their content on social media.

Affiliate Marketing

Affiliate marketing is a paid internet search technique that involves partnering with other businesses or individuals to promote a product or service. In affiliate marketing, the advertiser pays a commission to the affiliate for every sale that is made through their promotion.

One of the biggest advantages of affiliate marketing is that businesses can leverage the audience of their affiliates to reach new customers. Affiliates may have a loyal following or a large social media presence, making it easier for businesses to reach potential customers who may not have been aware of their product or service otherwise. Moreover, affiliate marketing allows businesses to pay only for the results they get, making it a cost-effective way to reach new customers.

Deciding Which Paid Internet Search Technique To Use

When deciding which paid internet search technique to use, businesses should consider their goals and target audience. Google Ads may be a good option for businesses that want to reach potential customers who are actively searching for their products or services. Social media advertising may be a good option for businesses that want to create engaging ads that can capture the attention of potential customers. Affiliate marketing may be a good option for businesses that want to leverage the audience of their affiliates to reach new customers.

It's also essential to create compelling ad copy and creative to attract potential customers. Ad copy should be clear, concise, and include a strong call-to-action that encourages potential customers to take action. Creative, such as images or videos, should be eye-catching and relevant to the product or service being advertised.

Another crucial factor to consider is the budget. While paid internet search techniques can be cost-effective, businesses should set a budget and monitor their spending to ensure they are getting the most value for their money. It's essential to continually analyze and adjust campaigns based on their performance to ensure they are achieving their goals.

Conclusion

Paid internet search techniques such as Google Ads, social media advertising, and affiliate marketing have become essential components of a successful digital marketing strategy. By using the right technique for their business and creating compelling ad copy and creative, businesses can reach potential customers and grow their customer base. By continually monitoring and adjusting their campaigns, businesses can ensure that they are getting the most value for their marketing budget.

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We Accept Bitcoin

We think Bitcoin forms a core part of the future global financial system and we are happy to accept payment in Bitcoin. If you would like to pay your invoice in Bitcoin please speak to one of our team. This option is particularly useful for international clients.

Our Bespoke Process

How we like to work at The Smarter Web Company
Research
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Design
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Build
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A Hosted Solution

Our service is fully hosted using our secure UK based servers. You pay an annual fee for the hosting, CMS (so that you can update your website) and also technical support. We look after all security updates and we can supply a secure certifiate (SSL).

  • Fully hosted
  • UK based fast servers
  • Access to the CMS putting you in control
  • Technical support
  • Optional marketing help available

Editir CMS

Editir it is a powerful Content Management System offering the ability to design, build and manage websites efficiently.





Our CMS

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