At The Smarter Web Company, we offer both readymade web design packages and fully bespoke solutions, so we know the pros and cons of each approach.
Let’s break it down so you can make the right choice for your business.
What Is Template Website Design?
Template websites use a pre-designed layout that can be customised with your colours, images, and content. Our Readymade Web Design package is a great example you pick from 10 professionally designed layouts, and we tailor it to fit your brand.
Benefits of Template Websites:
- Affordable – Starting at just £795+VAT, they are perfect for smaller budgets.
- Quick to Launch – Because the structure is already built, your website can go live faster.
- Professional Look – Modern, mobile-friendly designs ready to use.
Things to Consider:
- Less Unique – Your design may look similar to other businesses using the same template.
- Limited Customisation – Great for simple brochure websites, but not ideal for advanced functionality or unique layouts.
What Is Bespoke Website Design?
Bespoke websites are designed entirely from scratch, tailored to your specific brand and goals. Our Micro, Lite, and Pro packages all follow this approach.
Benefits of Bespoke Websites:
- Unique to You – Your website design reflects your brand, with no other site looking the same.
- Unlimited Revisions – We work with you until you’re 100% happy with the design.
- Scalable & Flexible – Easy to add new features as your business grows.
- Optimised for SEO & Conversions – Built with performance in mind
Things to Consider:
- Higher Cost – Starting at £1,795+VAT, bespoke websites are an investment.
- Longer Lead Time – The design process is more in-depth, usually taking 6–8 weeks.
Which Is Right for You?
Here’s a quick guide to help you decide.
Choose a Template Website if:
- You have a small budget.
- You need a simple brochureware site.
- You want to launch quickly.
Choose a Bespoke Website if:
- You want a unique design that reflects your brand.
- You need custom features or advanced functionality.
- You’re focused on long-term growth and SEO.
Our Recommendation
If you’re a start-up or small business that needs to get online quickly, a Readymade package is a cost-effective solution.
But if your business is scaling or you want a truly unique online presence, our Bespoke Web Design packages give you the flexibility and performance you need.
Get Expert Advice
Not sure which option is best for your business? Our team is here to help.
Contact us today to discuss your project and get expert advice on the right solution for you.
