Affordable Web Design

Discover how we can help you do better online

What We Do

We are a web design agency helping businesses of all size get a better return from online activities. We design and build stunning websites and we can help with a wide range of online marketing strategies. Every website that we create is designed and built by our team of friendly web designers and you have full content management so that you can update your website whenever you wish.

We have an innovative way of working, removing unnecessary costs, offering lower prices than other similar web design agencies. Please explore the services and packages that we offer, read some of the reviews about what our existing clients say and take a look at the quality of our work. If you are looking to find a website design agency then we’d love to hear from you.

Marketing That Works

We offer a range of marketing strategies that can be tailored to your exact needs.

Here are some stats from clients that we have helped recently.

Get in touch to discuss how we can help.

Organic Traffic

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Organic traffic within 3 months

Account Openings

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Account openings within 6 months

Marketing Spend

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Paid marketing spend over 6 months

Conversions

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Ecommerce conversions over 6 months

Bespoke, Mobile Friendly Design

There are many ways you can create a website for your business, but if you opt for our web design service you will get a professionally designed website to your exact requirements.

Whilst the functionality of our packages is fixed, the design is completely bespoke. The website is designed by our friendly team and we offer unlimited revisions of the design until you're happy.

Some businesses want a professionally designed website but lack the budget to have a bespoke design. That’s why we also offer our readymade web design service.

All our websites are responsive (mobile friendly). Responsive websites allow a site to adapt to different screen sizes, so you can offer visitors the best possible experience.

Kim Bailey

Kim Bailey has trained over 1,000 winners

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Solar done right, Service done better

Clifton PF

Specializes in raising finance on property transactions in the uk and overseas

Vaujany Ski Company

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Power Metal Resources PLC

Power Metal Resources PLC is a natural resources exploration company and project incubator listed on the AIM market of the London Stock Exchange

Cohesion Investments

An India Dedicated Investment Manager

Jets

JETS provides support to aid jockeys career development and to help prepare them for life after riding

Insights

Choosing Effective Keywords For Small Business Websites: A Guide To Boosting SEO

05/04/2025

Search engine optimization (SEO) plays a pivotal role in driving organic traffic to your website. To enhance your website's visibility and reach, selecting the right keywords is crucial. In this article, we will guide small business owners on how to choose effective keywords for their website, working in collaboration with a professional web designer who can implement necessary changes.

1. Understand Your Target Audience

Before diving into keyword research, it's essential to gain a thorough understanding of your target audience. Consider their demographics, interests, and needs. Put yourself in their shoes and think about what keywords they would use to find products or services similar to yours.

2. Research Relevant Keywords

Keyword research is the foundation of successful SEO. Here are some effective methods to find relevant keywords for your small business website:

a. Use Keyword Research Tools: Utilize popular keyword research tools such as Google Keyword Planner, SEMrush, or Moz's Keyword Explorer. These tools provide valuable insights into search volume, competition, and related keywords.

b. Analyze Competitors: Study your competitors' websites and identify the keywords they are targeting. Tools like SEMrush or Ahrefs can help you analyze their organic keyword rankings.

c. Customer Feedback: Listen to your customers' feedback, reviews, and comments to identify the language they use to describe your products or services. This can provide valuable insights into potential keywords.

3. Consider Long-Tail Keywords

Long-tail keywords are specific phrases containing three or more words that target a more niche audience. While they may have lower search volumes, they often have higher conversion rates. Incorporate long-tail keywords that align with your products or services to attract more qualified leads to your website.

4. Focus on Intent

Keywords should reflect user intent. Determine the purpose behind the keywords your target audience might use. Are they looking for information, making a purchase, or seeking local services? Tailor your keyword selection to match their intent to improve your website's relevancy and attract the right visitors.

5. Prioritize Local SEO

If you have a brick-and-mortar store or offer local services, consider incorporating location-based keywords. For instance, if you run a bakery in London, include keywords like "best bakery in London" or "artisan bread in London". This will help you attract customers specifically interested in local offerings.

6. Optimize for User Experience

Keywords shouldn't be randomly stuffed into your website's content. They should naturally integrate into your website's structure and provide a seamless user experience. Work with your web designer to optimize page titles, headings, meta descriptions, and URLs to include targeted keywords.

7. Monitor and Refine

SEO is an ongoing process, and monitoring your keyword performance is crucial. Use tools like Google Analytics to track your website's organic traffic and identify which keywords are driving the most engagement. Refine your keyword strategy periodically based on these insights to continually improve your SEO efforts.

In Summary

Choosing the right keywords for your small business website is a critical step towards improving your online visibility and attracting your target audience. By understanding your audience, conducting thorough keyword research, and collaborating with a professional web designer, you can optimize your website effectively. Remember, SEO is a continuous process, so regularly review and refine your keyword strategy to stay ahead of the competition and achieve long-term success.

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We Accept Bitcoin

We think Bitcoin forms a core part of the future global financial system and we are happy to accept payment in Bitcoin. If you would like to pay your invoice in Bitcoin please speak to one of our team. This option is particularly useful for international clients.

Our Bespoke Process

How we like to work at The Smarter Web Company
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A Hosted Solution

Our service is fully hosted using our secure UK based servers. You pay an annual fee for the hosting, CMS (so that you can update your website) and also technical support. We look after all security updates and we can supply a secure certifiate (SSL).

  • Fully hosted
  • UK based fast servers
  • Access to the CMS putting you in control
  • Technical support
  • Optional marketing help available

Editir CMS

Editir it is a powerful Content Management System offering the ability to design, build and manage websites efficiently.





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