We are a web design agency helping businesses of all size get a better return from online activities. We design and build stunning websites and we can help with a wide range of online marketing strategies. Every website that we create is designed and built by our team of friendly web designers and you have full content management so that you can update your website whenever you wish.
We have an innovative way of working, removing unnecessary costs, offering lower prices than other similar web design agencies. Please explore the services and packages that we offer, read some of the reviews about what our existing clients say and take a look at the quality of our work. If you are looking to find a website design agency then we’d love to hear from you.
There are many ways you can create a website for your business, but if you opt for our web design service you will get a professionally designed website to your exact requirements.
Whilst the functionality of our packages is fixed, the design is completely bespoke. The website is designed by our friendly team and we offer unlimited revisions of the design until you're happy.
Some businesses want a professionally designed website but lack the budget to have a bespoke design. That’s why we also offer our readymade web design service.
All our websites are responsive (mobile friendly). Responsive websites allow a site to adapt to different screen sizes, so you can offer visitors the best possible experience.
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Search engine optimization (SEO) plays a pivotal role in driving organic traffic to your website. To enhance your website's visibility and reach, selecting the right keywords is crucial. In this article, we will guide small business owners on how to choose effective keywords for their website, working in collaboration with a professional web designer who can implement necessary changes.
Before diving into keyword research, it's essential to gain a thorough understanding of your target audience. Consider their demographics, interests, and needs. Put yourself in their shoes and think about what keywords they would use to find products or services similar to yours.
Keyword research is the foundation of successful SEO. Here are some effective methods to find relevant keywords for your small business website:
a. Use Keyword Research Tools: Utilize popular keyword research tools such as Google Keyword Planner, SEMrush, or Moz's Keyword Explorer. These tools provide valuable insights into search volume, competition, and related keywords.
b. Analyze Competitors: Study your competitors' websites and identify the keywords they are targeting. Tools like SEMrush or Ahrefs can help you analyze their organic keyword rankings.
c. Customer Feedback: Listen to your customers' feedback, reviews, and comments to identify the language they use to describe your products or services. This can provide valuable insights into potential keywords.
Long-tail keywords are specific phrases containing three or more words that target a more niche audience. While they may have lower search volumes, they often have higher conversion rates. Incorporate long-tail keywords that align with your products or services to attract more qualified leads to your website.
Keywords should reflect user intent. Determine the purpose behind the keywords your target audience might use. Are they looking for information, making a purchase, or seeking local services? Tailor your keyword selection to match their intent to improve your website's relevancy and attract the right visitors.
If you have a brick-and-mortar store or offer local services, consider incorporating location-based keywords. For instance, if you run a bakery in London, include keywords like "best bakery in London" or "artisan bread in London". This will help you attract customers specifically interested in local offerings.
Keywords shouldn't be randomly stuffed into your website's content. They should naturally integrate into your website's structure and provide a seamless user experience. Work with your web designer to optimize page titles, headings, meta descriptions, and URLs to include targeted keywords.
SEO is an ongoing process, and monitoring your keyword performance is crucial. Use tools like Google Analytics to track your website's organic traffic and identify which keywords are driving the most engagement. Refine your keyword strategy periodically based on these insights to continually improve your SEO efforts.
Choosing the right keywords for your small business website is a critical step towards improving your online visibility and attracting your target audience. By understanding your audience, conducting thorough keyword research, and collaborating with a professional web designer, you can optimize your website effectively. Remember, SEO is a continuous process, so regularly review and refine your keyword strategy to stay ahead of the competition and achieve long-term success.
Our service is fully hosted using our secure UK based servers. You pay an annual fee for the hosting, CMS (so that you can update your website) and also technical support. We look after all security updates and we can supply a secure certifiate (SSL).
Andrew has been our Web Designer, and manager for about a year now. As a fast growing start-up we have lots of concepts, ideas, coming up at speed and Andrew is almost always on the same page which ultimately delivers on the concepts and ideas we have.
A very personable and professional company from the initial contact to the new website going live. Looking forward to developing the site as time goes on.
Andrew, Alex and the team at the Smarter Web Company didn't take their foot off the gas from the first initial brief. They were understanding, appreciative of my individual needs and informative throughout the whole process.
I used this company when I started my business 10 years ago, amazing service. Recently i have required their help for another website which they have been brilliant! i would definitely recommend them and will no doubt be using their services when I next require
Andrew & Alex did a fantastic job on our website and continue to be a great partner as we grow the business. Personable service, incredibly responsive.
I have been dealing with the smarterwebcompany for over a year now and I can only describe it as the most professional company, I have ever had the pleasure of working with. All site updates and amendments are carried out in a fast and efficient manner.
I have recommended their services to a number of other people and if you are looking for a quality website backed up with excellent support then look no further because you have just found them!
Our experience working with the Smarter Web Company has been nothing short of amazing. We have now worked with Andrew and his team for over 2 years in which time they have helped us develop a strong online presence which has seen our business go from strength to strength
Wow - I wish I had met these guys years ago! They are technically gifted, creatively gifted, fast and they provide such incredible value for money.