We are a web design agency helping businesses of all size get a better return from online activities. We design and build stunning websites and we can help with a wide range of online marketing strategies. Every website that we create is designed and built by our team of friendly web designers and you have full content management so that you can update your website whenever you wish.
We have an innovative way of working, removing unnecessary costs, offering lower prices than other similar web design agencies. Please explore the services and packages that we offer, read some of the reviews about what our existing clients say and take a look at the quality of our work. If you are looking to find a website design agency then we’d love to hear from you.
There are many ways you can create a website for your business, but if you opt for our web design service you will get a professionally designed website to your exact requirements.
Whilst the functionality of our packages is fixed, the design is completely bespoke. The website is designed by our friendly team and we offer unlimited revisions of the design until you're happy.
Some businesses want a professionally designed website but lack the budget to have a bespoke design. That’s why we also offer our readymade web design service.
All our websites are responsive (mobile friendly). Responsive websites allow a site to adapt to different screen sizes, so you can offer visitors the best possible experience.
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Online marketing is a crucial tool for small businesses to reach their target audience and expand their client base. With the UK market being highly competitive, it's essential for small businesses to embrace effective online marketing strategies. We explore five powerful online marketing ideas to help small businesses in the UK expand their client base. Additionally, we'll discuss why working with a professional web designer can greatly benefit your business.
Social media platforms have become powerful marketing channels that can help small businesses connect with their target audience. By creating engaging and relevant content, sharing industry insights, and interacting with followers, you can establish your brand's credibility and foster a loyal customer base. Identify the social media platforms your target audience prefers and develop a consistent posting schedule to maximize engagement.
In a highly competitive online landscape, appearing on the first page of search engine results is crucial. Implementing effective SEO strategies will increase your website's visibility and organic traffic. Conduct thorough keyword research to optimize your website's content, metadata, and headings. Additionally, focus on acquiring high-quality backlinks from reputable sources to improve your website's authority and search engine rankings.
Content marketing plays a vital role in building brand awareness, establishing thought leadership, and driving customer engagement. By creating valuable and relevant content, such as blog articles, infographics, and videos, you can position your small business as an industry expert. Develop a content calendar that aligns with your target audience's interests, pain points, and preferences. Consistently share your content across different online platforms to maximize its reach.
Email marketing remains a cost-effective and efficient way to nurture leads, build relationships with existing customers, and drive conversions. Create a well-crafted email list by offering valuable incentives, such as exclusive discounts or informative newsletters, in exchange for sign-ups. Personalize your emails based on customer preferences and behavior to increase engagement. Remember to maintain a balance between promotional and informational content to avoid overwhelming your subscribers.
While organic marketing strategies are important, paid advertising can provide an additional boost to your online presence. Platforms like Google Ads and social media advertising allow you to target specific demographics and increase your visibility to potential customers. Set a budget, define your campaign goals, and carefully monitor the performance of your ads to ensure a positive return on investment (ROI).
Now that we've discussed effective online marketing strategies, let's delve into why collaborating with a professional web designer is a smart choice for small businesses:
1. Enhanced User Experience: A professional web designer can create a visually appealing and user-friendly website that reflects your brand's identity. They have the expertise to optimize your site's layout, navigation, and overall functionality, ensuring a seamless user experience for your visitors.
2. Mobile Optimization: With the majority of internet users accessing websites through mobile devices, having a responsive website is crucial. A web designer can ensure that your site is optimized for mobile viewing, providing a consistent experience across different screen sizes.
3. Search Engine Optimization (SEO): Web designers are well-versed in SEO best practices, ensuring that your website is structured in a way that search engines can easily crawl and index. They can optimize your site's speed, metadata, and keywords, improving your chances of ranking higher in search engine results.
4. Brand Consistency: A professional web designer will incorporate your brand's visual elements, such as colors, typography, and logo, into your website design. This consistency reinforces your brand identity and helps build trust with your audience.
5. Time and Cost Efficiency: While there are numerous website builders available, working with a professional web designer saves you time and eliminates the need for trial and error. They can efficiently handle the technical aspects, allowing you to focus on running your business. Additionally, investing in a well-designed website from the start can save you from costly redesigns in the future.
Expanding your small business client base in the UK requires a robust online marketing strategy. By implementing the five ideas discussed in this article – developing a strong social media presence, investing in SEO, creating compelling content, utilizing email marketing, and embracing paid advertising – you can effectively reach your target audience and drive business growth.
Collaborating with a professional web designer offers numerous benefits, including enhanced user experience, mobile optimization, SEO expertise, brand consistency, and time and cost efficiency. Embrace these strategies and watch your small business thrive in the dynamic UK market.
We think Bitcoin forms a core part of the future global financial system and we are happy to accept payment in Bitcoin. If you would like to pay your invoice in Bitcoin please speak to one of our team. This option is particularly useful for international clients.
Our service is fully hosted using our secure UK based servers. You pay an annual fee for the hosting, CMS (so that you can update your website) and also technical support. We look after all security updates and we can supply a secure certifiate (SSL).
Andrew has been our Web Designer, and manager for about a year now. As a fast growing start-up we have lots of concepts, ideas, coming up at speed and Andrew is almost always on the same page which ultimately delivers on the concepts and ideas we have.
A very personable and professional company from the initial contact to the new website going live. Looking forward to developing the site as time goes on.
Andrew, Alex and the team at the Smarter Web Company didn't take their foot off the gas from the first initial brief. They were understanding, appreciative of my individual needs and informative throughout the whole process.
I used this company when I started my business 10 years ago, amazing service. Recently i have required their help for another website which they have been brilliant! i would definitely recommend them and will no doubt be using their services when I next require
Andrew & Alex did a fantastic job on our website and continue to be a great partner as we grow the business. Personable service, incredibly responsive.
I have been dealing with the smarterwebcompany for over a year now and I can only describe it as the most professional company, I have ever had the pleasure of working with. All site updates and amendments are carried out in a fast and efficient manner.
I have recommended their services to a number of other people and if you are looking for a quality website backed up with excellent support then look no further because you have just found them!
Our experience working with the Smarter Web Company has been nothing short of amazing. We have now worked with Andrew and his team for over 2 years in which time they have helped us develop a strong online presence which has seen our business go from strength to strength
Wow - I wish I had met these guys years ago! They are technically gifted, creatively gifted, fast and they provide such incredible value for money.
