We are a web design agency helping businesses of all size get a better return from online activities. We design and build stunning websites and we can help with a wide range of online marketing strategies. Every website that we create is designed and built by our team of friendly web designers and you have full content management so that you can update your website whenever you wish.
We have an innovative way of working, removing unnecessary costs, offering lower prices than other similar web design agencies. Please explore the services and packages that we offer, read some of the reviews about what our existing clients say and take a look at the quality of our work. If you are looking to find a website design agency then we’d love to hear from you.
There are many ways you can create a website for your business, but if you opt for our web design service you will get a professionally designed website to your exact requirements.
Whilst the functionality of our packages is fixed, the design is completely bespoke. The website is designed by our friendly team and we offer unlimited revisions of the design until you're happy.
Some businesses want a professionally designed website but lack the budget to have a bespoke design. That’s why we also offer our readymade web design service.
All our websites are responsive (mobile friendly). Responsive websites allow a site to adapt to different screen sizes, so you can offer visitors the best possible experience.
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Ecommerce offers tremendous opportunities for both new and established businesses. Whilst every business is different, and will face individual challenges, there are many common questions that our clients ask around ecommerce websites. Here we look at 5 common topics and offer some high-level thoughts around each.
Before you can list your products for sale you need to think about how you will structure the products. This is important for many different reasons but of course so that your customers can easily find what they are looking for. We often recommend that the website owner thinks about where they would expect to find several of their different products and then test that against the structure before deciding on the correct solution.
Our ecommerce package gives a choice between one, two or three levels for the categories and other systems will have different options. Most of the ecommerce websites we create use a single level so you would have categories and then after this in each category products, although it is common that we use also two levels. As an example, the difference would be:
Perhaps the largest task for businesses looking to expand online is collating the product information. In its simplest this will be photos and a description of each product along with a name and price. Sounds easy but then multiply this out by the number of products you are looking to offer, and you can see that it is not a 5-minute job!
Many suppliers will be able to supply photos for you to use and often they can supply the descriptions. In an ideal world you would always create your own to make your website stand out from the crowd but as with all decisions you will need to look at the time and reward factors around this.
Price is critical. To high and you will dramatically reduce your margin but too low and there will be little point in offering the product given returns, marketing and so on.
How you price your delivery is also important. A good rule here is that you need to be able to explain your delivery policy to someone in a few sentences of less as the more complex delivery is the lower your conversion will potentially be.
Delivery needs to be thought through in terms of what you are sending and where you are sending it. Some businesses only deliver to certain countries whilst other business dispatch high value items or heavy items.
Free delivery is worth considering but very little is free so of course you will need to evaluate this alongside your product price within the market.
My favourite aspect of all websites is the online marketing and with ecommerce it is particularly important.
A good place to start is by looking at your margin and how you are trying to grow your business. Some will look at this based on single transactions and others will take a longer-term view possibly looking at the life value of attracting a new customer.
Some types of online marketing can easily be linked to individual sales, for example pay per click, whilst others are slightly harder, for example search engine optimisation.
You can read a recent insight about online marketing here - /insights/how-to-market-a-small-business-website-online/
A core aspect of any ecommerce website is the payment mechanism. When a visitor is completing their purchase, they will interact through your website with a payment gateway which processes the actual payment and then that payment will end up in your bank account.
There are numerous different payment gateways that you can use, with different levels or integration and business liability. In some cases, if you are handling the card details you will need to be PCI compliant which will incur a regular expense.
Another important consideration is the cost that you will pay for the gateway. There are typically three potential fees although with some solutions these can be greatly reduced:
We work with several different payment gateways and one of our team will be happy to make a recommendation based on an understanding of your business. It’s a complicated area but we are happy to guide you through it.
We hope that the ideas here help you think through what you are trying to achieve from ecommerce however if you are interested in discussing any aspect in more detail or if you have any other questions then please get in touch with us and we will be happy to help.
We think Bitcoin forms a core part of the future global financial system and we are happy to accept payment in Bitcoin. If you would like to pay your invoice in Bitcoin please speak to one of our team. This option is particularly useful for international clients.
Our service is fully hosted using our secure UK based servers. You pay an annual fee for the hosting, CMS (so that you can update your website) and also technical support. We look after all security updates and we can supply a secure certifiate (SSL).
Andrew has been our Web Designer, and manager for about a year now. As a fast growing start-up we have lots of concepts, ideas, coming up at speed and Andrew is almost always on the same page which ultimately delivers on the concepts and ideas we have.
A very personable and professional company from the initial contact to the new website going live. Looking forward to developing the site as time goes on.
Andrew, Alex and the team at the Smarter Web Company didn't take their foot off the gas from the first initial brief. They were understanding, appreciative of my individual needs and informative throughout the whole process.
I used this company when I started my business 10 years ago, amazing service. Recently i have required their help for another website which they have been brilliant! i would definitely recommend them and will no doubt be using their services when I next require
Andrew & Alex did a fantastic job on our website and continue to be a great partner as we grow the business. Personable service, incredibly responsive.
I have been dealing with the smarterwebcompany for over a year now and I can only describe it as the most professional company, I have ever had the pleasure of working with. All site updates and amendments are carried out in a fast and efficient manner.
I have recommended their services to a number of other people and if you are looking for a quality website backed up with excellent support then look no further because you have just found them!
Our experience working with the Smarter Web Company has been nothing short of amazing. We have now worked with Andrew and his team for over 2 years in which time they have helped us develop a strong online presence which has seen our business go from strength to strength
Wow - I wish I had met these guys years ago! They are technically gifted, creatively gifted, fast and they provide such incredible value for money.
