The Smarter Web Company

Search engine optimisation

Search engine optimisation (SEO) is a technique used to increase the volume or quality of traffic your website gets from search engines such as Google or Yahoo!. SEO is concerned only with natural, un-paid, traffic so should not be confused with pay per click search.

What SEO considerations should you make?

It is widely accepted that Google is the largest search engine but it is important to consider other major search engines and directories within your SEO strategy as well.

The two most important SEO elements are:

1. How far up the Search Engine Results Page (SERPs) you appear

2. Which phrases your website is ranking for

Both of these are important as very few people go past the first results page that the search engine returns to them, and you may rank very well for a particular phrase but if no one ever types that phrase into a search engine then you will gain nothing.

SEO is core to your business strategy

We believe that SEO should form part of your core online strategy and inform everything that you do online. It is definitely not something that you can bolt on as an afterthought. We are also an agency that will only use ethical SEO techniques.

The results speak for themselves...

No honest web company can guarantee to get you to the top of Google, or to keep you at the top of Google, but we help many clients with SEO whilst also using the same strategies for our own websites.

If you would like us to show you examples of results then please get in touch and we can show you a large number of websites ranking for popular keywords in Google.

Our expert SEO service

If you would like our help to develop your SEO strategy then we would typically offer you the following:

A full website review giving you an action plan to implement
Keyword research; covering both short and long tail suggestions
Competitor benchmarking and opportunity analysis
On-site optimisation; following the website review
Off-site optimisation; link building supported with major search engine submissions
Training where required for your internal marketing and technical teams

Get in touch

To discuss your existing website or a new idea please get in touch. We'd love to come and see you to explain how we can help you get more out of the internet.

We also offer a complete and very competitive web design and web development service.

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I cannot recommend their services enough

"Having a web site designed by The Smarter Web Company has been a breath of fresh air, after bad experiences with alternative web design companies The Smarter Web Company listened to my requirements and provided exactly what I had asked for and even though my design was not standard"

- Terry, Home Systems AV

I would recommend this company

"I was looking for something that would stand out from other sites and I must say that I definitely made the right choice with this company! One thing that made me decide to work with them was the fact that the website was going to be built from scratch"

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The team are innovative

"I wanted to work with a company to develop my website in a way that would project my brand into the market place. I feel that The Smarter Web Company understood my requirements from the very beginning and worked tirelessly to provide me with a site that represents my company"

- Hashil, Karsons Consulting

Still supporting me today

"I just wanted to say a big thank you for all of the hard work carried out by the team at The Smarter Web Company - I had lots of quotes from different website designers and they were all saying that my website couldn't be created on my budget. They are still supporting me today"

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The drag and drop designer is so easy to use

"Being self employed with the need for a website the Easy DIY Website package had been spot on. The drag & drop designer is so easy to use and the ability to update information whenever I want makes it the perfect cost effective option"

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The first draft of my website design was spot on

"From the first time I contacted The Smarter Web Company I've been delighted with the service they have provided. The first draft of my website design was spot on with hardly any changes needed. The drag & drop website builder is very intuitive and gives you lots of freedom"

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