I cannot recommend their services enough
"Having a web site designed by The Smarter Web Company has been a breath of fresh air, after bad experiences with alternative web design companies The Smarter Web Company listened to my requirements and provided exactly what I had asked for and even though my design was not standard"
I would recommend this company
"I was looking for something that would stand out from other sites and I must say that I definitely made the right choice with this company! One thing that made me decide to work with them was the fact that the website was going to be built from scratch"
The team are innovative
"I wanted to work with a company to develop my website in a way that would project my brand into the market place. I feel that The Smarter Web Company understood my requirements from the very beginning and worked tirelessly to provide me with a site that represents my company"
Still supporting me today
"I just wanted to say a big thank you for all of the hard work carried out by the team at The Smarter Web Company - I had lots of quotes from different website designers and they were all saying that my website couldn't be created on my budget. They are still supporting me today"
The drag and drop designer is so easy to use
"Being self employed with the need for a website the Easy DIY Website package had been spot on. The drag & drop designer is so easy to use and the ability to update information whenever I want makes it the perfect cost effective option"
The first draft of my website design was spot on
"From the first time I contacted The Smarter Web Company I've been delighted with the service they have provided. The first draft of my website design was spot on with hardly any changes needed. The drag & drop website builder is very intuitive and gives you lots of freedom"
Choosing keywords for SEO
The goal of all search engine optimisation (SEO) work is to get pole position for your website on the first page of a search engine's results and for the pages you want to appear in the results from it.
Of course, achieving the number one spot might be unrealistic, but it should never the less be your goal to move up the pages and get as close to the first page as is possible. How you use keywords and phrases will go a long way towards to achieving this.
Patience is a virtue in the world of SEO as the work you do, or the professionals do on your behalf, can take a while to bear fruit. Months may go by in fact before you start seeing results, but it can certainly be worth the wait.
On-going SEO work is a time consuming, but vital, part of running your site and your business. A core SEO element, which forms the basis of all SEO, is using and linking together the right keywords for your site and business.
Choosing the right SEO keywords is dependent on a number of factors and once you look beyond the elements which should already be present (knowing your product, your site’s objectives, your target market and competitors), there are a number of questions you must ask yourself when sorting out keywords:
Directly relate your keywords to content
The keywords chosen for you site should relate directly to the content that’s on your site and your target customers.
The higher the quality of content on your site the better (this doesn’t have to mean really detailed and intricate features and content of the type you might get on, say, the Guardian.co.uk, but at least changing, relevant guides, features, video etc). Search engine algorithms are designed to grade your site on a number of factors, and this is a major one. Your keywords should closely relate to the content you create and be reflected on your site.
You control what appears in the organic listing of a search engine’s results page as the text is taken directly from the title tag you have given the page which you created. This is what the consumer will read before clicking on your link in the results page, so make sure the keywords and phrases you have used reflect what that consumer will see once they click through.
Be realistic about the keywords you are in competition for as this will help you be smarter in your keyword work. For example, if you’re up against some huge sites, with a lot of great content such as the newspapers and government sites, your efforts will be better focussed on finding other keywords that are less commonly used.
Get inside your customers heads – Sounds strange I know, but you have to imagine you have never heard of your company or products before to successfully decide on the sorts of keywords and phrases people might use if there are looking for the type of goods and services your company offers.
It can be a good idea to get family and friends who perhaps aren’t particularly savvy with regards to the internet and/or what you do for a living (try asking my mum what I do, she just doesn’t get it!) and find out how they might search for them.
Review, review and review again
SEO is an on-going process and you should keep abreast of changes in your industry and sector. Keep on the alert for new organic search keywords that people are using and adapt and modify your site’s content accordingly.