There are thousands of small businesses in the UK missing a ...
17-06-2013
Do you get the online world or is it leaving you behind? Are...
11-06-2013
I cannot recommend their services enough
"Having a web site designed by The Smarter Web Company has been a breath of fresh air, after bad experiences with alternative web design companies The Smarter Web Company listened to my requirements and provided exactly what I had asked for and even though my design was not standard"
I would recommend this company
"I was looking for something that would stand out from other sites and I must say that I definitely made the right choice with this company! One thing that made me decide to work with them was the fact that the website was going to be built from scratch"
The team are innovative
"I wanted to work with a company to develop my website in a way that would project my brand into the market place. I feel that The Smarter Web Company understood my requirements from the very beginning and worked tirelessly to provide me with a site that represents my company"
Still supporting me today
"I just wanted to say a big thank you for all of the hard work carried out by the team at The Smarter Web Company - I had lots of quotes from different website designers and they were all saying that my website couldn't be created on my budget. They are still supporting me today"
The drag and drop designer is so easy to use
"Being self employed with the need for a website the Easy DIY Website package had been spot on. The drag & drop designer is so easy to use and the ability to update information whenever I want makes it the perfect cost effective option"
The first draft of my website design was spot on
"From the first time I contacted The Smarter Web Company I've been delighted with the service they have provided. The first draft of my website design was spot on with hardly any changes needed. The drag & drop website builder is very intuitive and gives you lots of freedom"
17-06-2013 16:53:09 in Web Design by Andrew Webley
There are thousands of small businesses in the UK missing a trick, one which could help them expand their customer base and profit margins, potentially by a huge percentage.
It’s quite simple; they still haven’t considered moving into the online world so that they can offer their goods and services beyond the local market they operate in.
Many of such companies might operate in niche...
11-06-2013 14:50:41 in General by Andrew Webley
Do you get the online world or is it leaving you behind? Are you trying to create a website and online presence from scratch, or hoping to improve and build on what you already have?
There are a number of ways you can approach getting help with what you’re trying to achieve online.
1. The go-it-alone DIY approach
You could try and build your business website yourself, or improve the one y...
07-06-2013 13:01:57 in Online Marketing by Andrew Webley
In the current digital age, using social media such as Facebook, Twitter, Pinterest, Tumblr, Instagram and others is a great way to promote your business, and offers huge potential.
Never before have you able to target potential and existing customers so specifically and learn so much about them.
Approaching social media in the right way
Some companies, especially those with big marketing budge...
04-06-2013 15:51:56 in General by Andrew Webley
Here at the Smarter Web Company we have created websites for many different types of businesses, from large financial services companies to small retailers and estate agents.
The business requirements these companies have for their websites of course varies enormously, but one commercial area where we seem to be asked to work in more than most is for companies involved in recruitment.
A recruite...
31-05-2013 12:02:52 in General by Andrew Webley
Humans are very visually orientated animals, which naturally influences the commercial world and how businesses are thought of by consumers. It’s a very important factor for a great number of companies, from the biggest multi-nationals to small, one-man SMEs
As many small business owners will tell you, one of the first things they thought about when starting out was how they wanted their bu...
28-05-2013 09:51:54 in Online Marketing by Andrew Webley
It’s been said many times before, but it’s worth repeating: If your website isn’t getting any traffic, it’s of no use to you.
Even a mediocre-looking, poorly functioning website is better for a business than an all-singing and dancing site if it’s getting much greater traffic and appearing higher up in search engine results pages.
A website lives and breathes traffi...
23-05-2013 14:36:22 in Web Design by Andrew Webley
Our clients often ask us how we can build such high quality websites at a price most of our rivals can’t come close to matching.
The answer is that it’s not easy, of course. But by focussing on making our processes as efficient and cost-effective as possible, we’re able to build sites for businesses and individuals at a fraction of the cost others charge for work of a similar qu...
17-05-2013 14:46:26 in General by Andrew Webley
For anyone with a website that includes ecommerce functionality one of the key elements, if not THE key element, is how customers go about transferring their hard earned cash to you.
The payment system you use is vital if all the hard work you’ve done to get the person to your website in the first place is going to actually pay off. Ultimately it’s what you’re in business for (a...
16-05-2013 16:05:32 in Online Marketing by Andrew Webley
In the eternal struggle for eyeballs online, getting people to visit your website is only half the battle, the other half is getting them to do what you want once they’re there.
For companies which rely heavily on lead generation, having a website (or, as we’ll see, a number of websites) which can generate follow up details such as names, numbers, email addresses and information about...
10-05-2013 14:27:28 in Web Design by Andrew Webley
There are many compelling reasons for having a new website built from scratch, especially if you’ve just started up a business.
From providing general information and customer recommendations to special offers and actual purchasing capability, the importance of having a professional-looking and fully functioning website can’t be overstated. It can be both a powerful marketing tool and...
09-05-2013 15:03:59 in Online Marketing by Andrew Webley
There are millions of websites in existence and, as many will in all probability be for similar businesses to yours, it can be very hard to get noticed on the internet.
No matter how brilliant your site, it might only get a handful of visitors. However, one of the best and most reliable ways of ensuring you get the best level of traffic possible is by achieving a high ‘natural ranking&rsquo...
02-05-2013 10:14:47 in Online Marketing by Andrew Webley
From the meerkats of GoCompare fame to Churchill Insurance’s nodding dog, called unsurprisingly Churchill, branding can be extremely important and powerful for your business.
Done well, it can create a virtual circle of recognition both on and offline, which reinforces your business’ identity and builds awareness among customers, either locally or nationally or both, and leads to grea...
30-04-2013 18:13:06 in Online Marketing by Andrew Webley
How you manage and run your website, and in particular how you market it to customers and potential customers, can mean the difference between the success and failure of your online operations.
Here at The Smarter Web Company we’ve identified the 3 most cost-effective marketing methods small and medium-sized businesses need to get to grips with if they’re going to expand and succeed o...
25-04-2013 11:50:55 in Web Design by Andrew Webley
Every year, millions more people are using mobile devices to access the internet and this is driving ecommerce on tablets, phones and other hand held gadgets.
The Office of National Statistics shows that the number of people accessing the Internet on such devices more than doubled in the two years to the end of 2012. And over the last 12 months 32% of all adults went online using a mobile phone a...
24-04-2013 16:03:41 in General by Andrew Webley
You can have the most technically sophisticated and beautiful website, but if it’s not built in a user-friendly way so that customers and potential customers can easily see how to achieve what they want, you might as well give up now.
It’s very important to understand this when creating an ecommerce website; the more effort you put in to getting it right at the start of building your ...
11-04-2013 16:41:33 in SEO by Andrew Webley
The goal of all search engine optimisation (SEO) work is to get pole position for your website on the first page of a search engine's results and for the pages you want to appear in the results from it.
Of course, achieving the number one spot might be unrealistic, but it should never the less be your goal to move up the pages and get as close to the first page as is possible. How ...
29-03-2013 14:20:36 in Online Marketing by Andrew Webley
For the thousands of businesses which start up each year, or existing companies which want to create a web presence, choosing the right website address can be a somewhat confusing and frustrating process.
What’s going to be the easiest for customers and potential customers to remember? What name will be best in terms of the effect it could have on search engine results? What should I do if ...
19-03-2013 06:27:45 in New Websites by Andrew Webley
Letting property is a growing sector of the economy. With house prices still not far off the all-time highs recorded in the summer of 2007, and mortgage companies demanding large deposits and excellent credit ratings, many people are struggling to buy. This in turn means that there’s been a strong increase in demand for rental properties.
For lettings agents, it’s boom times, and ther...
13-03-2013 04:45:30 in General by Andrew Webley
A site which has ecommerce functionality needs to ensure it has a number of crucial elements if it's going to succeed.
More and more small businesses need payment potential on their sites as consumers expect to be able to either pay for goods if you’re a retailer of some sort (this is a given), or pay for a service which they’ve either received already or hope to receive and want to b...
20-02-2013 19:06:59 in Online Marketing by Andrew Webley
The holy grail for small business website owners is for their website to appear at, or at least very near, the top of search engine results pages. Ideally, this will have been achieved due to search engine optimisation which the business hasn’t had to pay for and the site will appear in what is known as the ‘natural’ search results due to excellent search engine optimisation of t...
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